“Cookies” and Tracking Technologies

“Cookies” and Tracking Technologies

We and our third-party providers use cookies and other tracking technologies to collect information about the use of our Site and Services, which we may combine with other information we collect from you. We use this information to enhance and personalize your experience while using the Services, to understand how users use our Services, and to improve our Services. We may also use cookies and tracking mechanisms to serve our remarketing campaigns so that third-party vendors, including Google, Twitter, and Facebook, show our ads on sites across the Internet. We may also use targeted advertising services to tailor our advertisements (both on the Website and on other sites) to your interests. You can opt out of these remarketing campaigns as described below. Cookies. Cookies are pieces of information that websites transfer to your computer, through your web browser, for record-keeping purposes. Use of cookies makes web-surfing easier by performing certain functions such as saving your passwords and your preferences regarding use of the particular website. Cookies also allow us to track your activities at our Site and provide you with personalized content and advertising. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The “Help” portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you disable cookies, however, our Site will not function properly. Web beacons. Web beacons (a.k.a. clear GIFs, pixel tags, and web bugs) are tiny graphics with a unique identifier, similar in function to cookies, which are used to track the online movements of website users. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We may use web beacons, in connection with our Site, to among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third-party service providers also use clear GIFs in HTML e-mails to our users, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded. Third Party Analytics. We use tools and applications to evaluate usage of our Site. We use these tools to help us improve our Services, performance and user experiences. We do not share your personal information with these third parties. However, these third parties may combine the information that we provide about you with other information that they have collected. This Privacy Policy does not cover such third parties’ use of the data.